Chris Murray Chris Murray

πŸš΅β€β™€οΈ New Formats, Bigger Reach: Why Sponsoring UCI MTB Is Smarter Than Ever

In recent years, the Union Cycliste Internationale (UCI) has embarked on a transformative journey to enhance the appeal and reach of the MTB World Series. Over the past two years, significant changes have been implemented, including the expansion of race formats, integration of more sustainable event practices, and enhancement of digital broadcasting capabilities.

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Chris Murray Chris Murray

🌍 Padel Tennis: Going Global 🌍

Padel tennis is breaking boundaries, transcending its traditional strongholds in Spain and Latin America to capture hearts worldwide. With its appealing mix of ease, social interaction, and physical activity, padel is making significant inroads in Europe, the Middle East, and even the USA.

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Chris Murray Chris Murray

Infrastructure Expansion

The padel landscape is transforming! From 40,000 courts in 2022, we're on track to double the global count to 85,000 by 2026.

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Chris Murray Chris Murray

British Basketball League: Regular Season Review

As the British Basketball League's regular season wraps up and we gear up for the playoffs starting this Friday, it's worth reflecting on the transformative journey the league has embarked upon this season

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Chris Murray Chris Murray

Market Explosion

Did you know? The global padel market is set to leap from USD 327.48 million in 2022 to USD 458.97 million by 2030!

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Chris Murray Chris Murray

Navigating the Transition in Women's Cricket in England

In the third instalment of our series examining the dynamic landscape of women's cricket in the UK, we delve into the intricate balance between ambition and sustainability within the sport and highlight the critical structural shifts and financial strategies shaping the future of the game.

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Chris Murray Chris Murray

Unlocking Potential: The Journey of Women's Cricket in the UK

Women's cricket in the UK stands at a fascinating juncture, embodying both significant growth and untapped potential. Over the past few years, strategic initiatives, increased investment, and passionate advocacy have propelled the sport into the spotlight, showcasing its appeal to fans, and sponsors alike

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